News

News Articles

ARTICLE

Date ArticleType
5/4/2012 Press Release
The F.P. Horak Company Launches Company Rebrand

The F.P. Horak Company Launches Company Rebrand

The F.P. Horak Company CEO, Fritz Horak, announced today the rebranding of F.P. Horak’s core business units and product offerings. 

As part of the company’s dynamic strategic plan, F.P. Horak has created six business units, each with specialized services and benefits to enhance client value and satisfaction.

The six business units are: 

We Create.  Impress Creative Group
We Print.  F.P. Horak
We Automate.  Impact
We Reduce Costs.  Print Resource Management
We Drive Revenue.  engage!
We Publish.  Great Lakes Bay Publishing

F.P. Horak’s logo brand was maintained, and new business unit names and logos have been designed to better express to customers the company’s value proposition for each service.

Additionally, a new F.P. Horak custom-published magazine, Bottom Line, has been developed and is being mailed to executive business decision-makers throughout Michigan. The publication’s articles detail practical and innovative ideas that can help CEOs, CFOs, CMOs, and other business leaders drive revenue and reduce costs.

Learn more about the company’s rebranded service offerings by visiting its new website, www.fphorak.com.

Contact:           
Shaynie Feinauer, Marketing Manager
(989) 892-6505, sfeinauer@fphorak.com