What is considered family friendly?  There are many different ways employers can assist employees in dealing with work-family balance; here's just a partial list:

Child Care support
Elder care support
Parenting information & support
Child care referral service
Pretax dependent care spending account
Reimbursement for care for overtime or business travel
After school programs
Flextime
Telecommuting
Job sharing
Compressed work week
Part-time with prorated benefits
Sick leave to care for dependents
Parental leave (maternity/paternity)
Graduated return to work for new mothers
Release time to volunteer at school/community
Employee Assistance Program (EAP)
Wellness workshops & programs
Onsite or telephone concierge services
Pretax flexible spending account
Reimbursement for health club memberships or corporate discount programs

The Family Friendly Employer Award is awarded to local employers to recognize their efforts in assisting employees with the challenges of balancing work and family.

Past recipients are:
2003     S. C. Johnson & Sons Inc., GM Powertrain, and First American Title Insurance Co.       
2004      Independent Bank, Wade Trim,and Weinlander Fitzhugh
2005     Dow Corning and  Sheffield Bay
2006     Edward Jones Investsments and Bay Special Care
2007     Covenant Healthcare