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Sales Manager Alpha Media
Posted: 08/13/2025Are you a passionate leader with a proven track record in media sales? Alpha Media – Saginaw is seeking an experienced, high-energy Sales Manager to take charge of our multi-platform sales operation, including radio, digital, and community event revenue. As a key member of our senior leadership team, you’ll be responsible for driving growth, leading a high-performing sales team, cultivating strong client and community relationships, and representing the Alpha brand with confidence and integrity. We’re looking for someone who thrives in a fast-paced environment, brings energy and accountability to everything they do, and inspires those around them to exceed goals with bold strategy and purpose. If you’re ready to make an impact, grow a winning team, and lead with vision, this is your opportunity.
Responsibilities of this position may include:- Develop, share, implement, and communicate sales strategies and action plans.
- Negotiate client broadcast rates, commercial schedules, and unit pricing.
- Recruit account managers and digital account executives.
- Coach and train account managers to enhance the skills and overall productivity of the sales department.
- Develop spot, non-spot, and digital sales opportunities.
- Implement ongoing team management routines - sales staff meetings, and one-on-one meetings.
- Direct sales forecasting activities and set performance goals accordingly.
- Develop innovative sales commission and incentive plans that enhance sales results.
- Implement sales activities that generate new business and deepen existing relationships.
- Assist in the collection of accounts receivable.
- Actively participate in business and community associations with the intention of developing extensive relationships with local influencers and decision-makers.
- Manage department expenses.
- Provide weekly, monthly, and annual revenue/pacing reports to the Market Manager.
- Create a positive, energetic, collaborative, and transparent team environment.
- Other duties as assigned and consistent with the position.
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Requirements of this position include the following:
- A minimum of three years of sales management experience; industry experience preferred.
- Expertise in inventory management, digital media, and non-spot/event revenue development.
- Experience with strategic account management, sales training/leadership, pricing, and budgeting.
- Understanding of broadcast media, ratings, marketing, promotion, and collection standards.
- Extensive knowledge of sales principles and practices, and an ability to coach others to achieve their goals.
- Ability to grow business and find new revenue opportunities as well as create productive, long-term customer relationships.
- Must be a self-starter with the ability to organize, prioritize, and multitask in a fast-paced, deadline-driven environment.
- Ability to balance data analytics, problem-solving, and moving with speed to achieve maximum results.
- Possess a dynamic presence, stellar written and presentation skills, and excellent communication and influencing abilities across multiple levels.
- Must be available for travel when necessary.
- This position requires a valid driver's license and current vehicle insurance.
- Preference may be given to candidates who have the above experience plus the following:
- Prior broadcast industry experience.
- General knowledge of sales concepts and sales software.
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