Connoisseur Media

About Us

Connoisseur Media Saginaw is a media company that was formerly known as Alpha Media and now operates five local radio stations in the Great Lakes Bay Region. The company offers radio, streaming, and digital marketing services, with a focus on local content and community involvement.
Station Cluster: The five local radio stations include:
94.5 The Moose (Country)
106.3 The Core (Rock)
WSGW 100.5 FM and 790 AM (News Talk)
Kiss WLZ (Adult R&B)
Services: In addition to traditional radio, Connoisseur Media Saginaw offers digital marketing solutions and other promotional services,
Leadership: Mark Thomas serves as the Market Manager.
Tracy Walker was promoted to General Sales Manager for the Saginaw market in September 2025.
Acquisition: Connoisseur Media acquired Alpha Media, the previous owner of the stations, in September 2025.